Product Information
Management

Master Portal for Product Information

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Explore How Product Information Management is Streamlining Product Data for Brands

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New Product Development

  • Centralized Information Streamline product data and ensure seamless cross-team collaboration through PIM.
  • Quick Content Updates Simplify product creation, content updates and easily add attributes with an user-friendly interface.
  • Faster Time-to-Market Unify the product development process by reducing delays in accessing or updating information.
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Version History

  • Track Changes Keep a track of any and every change that's made to the product information overtime.
  • Audit Trail Maintain a detailed history of product information changes for auditing and compliance.
  • Improve Data Accuracy Minimize data duplication and pinpoint key gaps to optimize your product and boost team efficiency.

Error and Warning Validation

  • Standardized Input Fields Enforce standardized formats for input fields and set validation rules based on specific platform requirements.
  • Real-Time Error Detection Identify and flag data issues as they occur, preventing incorrect information from being saved.
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Frequently Asked Questions (FAQs)

Product information management (PIM) refers to a process or software solution that is designed for the collection, management, and distribution of accurate, up to date, and consistent product information across multiple digital channels and touchpoints. The PIM acts as a centralised information repository for product-related data, providing easy access to reliable information for marketing, sales, and other teams.

Here’s how the e-Genie product information management solution works:
  • Creates a single source of truth that centralises product information and eliminates data silos.
  • Simplifies new product creation and content updates.
  • Data validation features ensure completeness and accuracy of product data.
  • Allows creation and customisation of workflows, based on product lifecycle and data management processes.
  • Provides easy access to centralised product information to enable seamless collaboration.
  • Distributes product data across different sales and marketing channels and e-commerce platforms.
  • Optimises e-commerce ad campaigns and allows for centralised campaign management, intelligent budget pacing, and creating automated granular targeting rules.
  • Uses analytical and reporting tools to track campaign performance, gain data-driven insights, and optimise strategies.

The e-Genie product information management system optimises the data management lifecycle of products, by ensuring that accurate information is readily available at every stage.
  • Creates a central, organised repository for all product data.
  • Enables efficient cross-department collaboration.
  • Speeds up content creation and updates.
  • Reduces errors and improves data accuracy.
  • Ultimately, accelerates time-to-market for new products.

The e-Genie product information management system offers several features for data quality management and for preventing errors and inconsistencies in product information:
  • Define and implement a variety of platform-specific validation rules to ensure data quality and integrity.
  • Standardised input fields.
  • Real-time error detection flags data issues.
  • Multiple checks for completeness, accuracy, consistency, format, uniqueness, and range, with customisable attributes.
  • Error and warning reporting.
  • Automated standardisation and validation.

The e-Genie product information management system is designed to integrate with multiple e-commerce platforms to centralise and streamline product information, e-commerce ad campaign management, and performance tracking from a single interface. The system can integrate with:
  • Amazon
  • Flipkart
  • Zepto
  • BlinkIt

The product information management system has several features for enforcing platform-specific validation rules, including:
  • Centralised campaign management facilitates consistent application of validation rules.
  • Granular targeting capabilities allow for validation rules to be applied at various levels, like campaign-based, platform-wide adjustments, on specific keywords, and on ad groups.
  • Standardised input fields ensure consistency in data formats across platforms.
  • Validations rules can be set up based on the requirements of specific platforms.
  • Scheduled execution allows for the validation rules to be triggered at specific times, which ensures that proactive adjustments based on campaign goals or market trends are made.
  • Automated rule engine adjusts budgets and bids dynamically based on real-time performance.

Yes. The e-Genie product information management system offers various options for exporting data, including:
  • Automated exports to designated third-party locations or systems.
  • Direct manual download of export files.
  • Flexible filtering and selection or products and columns to tailor export output.
  • Export files in common formats that can be integrated with different systems, like XSLX and CSV.
  • Apart from products, other catalogue entities can also be exported.
There are several integration methods for connecting the e-Genie PIM with other systems:
  • API-based integration.
  • Using Integration Platform as a Service to automate integration workflows.
  • File-based integration for legacy systems.
  • Using specific extensions or connectors.

  • Connect with customer support via the direct support hotline or write in to the e-Genie support email.
  • The FAQ page answers common questions related to the e-Genie product information management system functionalities.
  • Go through the e-Genie blog for articles and case studies for insights.
  • Feature evaluation matrix can help users understand the features of the product information msanagement system and their relevance to their business needs.