Media Automation
Management

Central Hub to Manage Ads

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Centralized
Hub

Simplify your Workflow, maximize your Performance

  • Unify your campaigns Manage campaigns on leading platforms like Amazon, Flipkart, Blinkit, Zepto, and others – all from a single, intuitive interface.
  • Consolidate client management Oversee and optimize campaigns for all your clients with ease, eliminating the need to switch between platforms.
  • Gain a holistic view Get a comprehensive performance overview across all platforms, identifying trends and opportunities for improvement.
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Stay in Control
with Intelligent Budget
Pacing

  • Dynamic Budget Management Easily adjust your budget for any brand you manage within e-Genie. Allocate resources strategically to maximize returns on your advertising investments.
  • Real-Time Insights Gain real-time visibility into your daily spend rate, exhausted budget, and remaining budget for each brand. Make informed decisions based on clear and actionable data.
  • Comprehensive History Log Track all budget changes with a detailed history log. This provides complete transparency and allows you to monitor past adjustments and trends in spending.

Automate, Optimize
& Dominate with e-Genie Rules

  • Granular Targeting Apply rules at various levels, from platform-wide adjustments to specific campaigns, ad groups, or even individual keywords.
  • Scheduled Execution Schedule your rules to trigger at specific times, ensuring proactive adjustments based on market trends or campaign goals.
  • Comprehensive Rule Log Track the effectiveness of your rules with a detailed log that captures every triggered action. Gain valuable insights into how your rules are impacting your campaigns and refine them for optimal performance.
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Data-Driven Insights

Precision targeting, informed decisions

  • Deep-Dive Navigation Effortlessly navigate your campaigns with interlinked tabs.
  • Streamlined Campaign Management Create, edit, duplicate, and group your campaigns, ad groups, and other elements with intuitive tagging features.
  • Gain Deeper Insights with Tagging Enhance your campaign analysis capabilities by tagging campaigns and easily filtering performance data for deeper insights and optimization opportunities.

Reporting
Made Easy

Gain actionable insights in seconds

  • All-Encompassing Reports Generate a wide range of reports tailored to your specific needs.
  • Actionable Insights at Your Fingertips Analyze data at various levels to understand individual product or keyword performance, identify trends, and make informed decisions.
  • Boost Performance with Data-Driven Strategies Leverage insightful reports to optimize bids, refine targeting, and allocate resources efficiently, maximizing your ROI.
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Track your Move

Stay informed, Stay in control

  • Auditing and Logging Our detailed activity log meticulously records every action performed within your campaigns.
  • User Accountability Identify and understand individual user actions, ensuring transparency and fostering team accountability.
  • Action Retriggering Did an action encounter an unexpected error? No worries! e-Genie allows you to easily retrigger failed actions, eliminating delays and ensuring smooth campaign operations.

Frequently Asked Questions (FAQs)

Media automation involves using software and tools to streamline, manage, and optimise repetitive marketing content tasks, like running ad campaigns and generating performance reports, across multiple digital channels. Media automation offers a number of benefits, including:
  • Time efficiency
  • Enhanced productivity
  • Cross-channel brand consistency
  • Enhanced response times
  • Improved engagement
  • Data-driven insights
  • Optimised cross-platform campaign management
  • Scalability

Yes. Under its media automation management solution, the e-Genie Rules feature offers rule-based automation, which allows you to set rules to trigger at specific times. This feature can also be used to schedule and publish campaigns automatically.

The e-Genie media automation management solution uses AI in numerous ways to optimise campaigns. The platform leverages real-time performance data to automate the adjustment of bids and budgets. AI is also used to analyse large datasets for trends forecasting and to identify audience propensities to personalise strategies and create custom rules for dynamic campaign management. The platform integrates with major e-commerce platforms and provides you with the tools you need for precise audience targeting, budget management, and performance analysis.

e-Genie’s media automation management system supports a wide range of media formats, including static images for hero or carousel placements, infographics, A+ content modules for long-form content on product detail pages, and automated creative templates that generate personalised creatives at scale. The system also accommodates rich media banners and short videos, ensuring versatile campaign execution across leading e-commerce platforms. These formats are deployable across most of the popular e-commerce and q-commerce platforms, such as Flipkart, BlinkIt, Amazon, Zepto, and Swiggy, ensuring versatile and impactful campaign execution.

e-Genie’s media automation management provides a wide range of performance reporting to give users a comprehensive view of their e-commerce advertising campaigns across multiple platforms
  • Centralised performance view, including a comprehensive overview and budget tracking and pacing.
  • Granular-level analysis through product and keyword performance, deep-dive navigation, and tagging and filtering capabilities.
  • Log tracking and optimisation recommendations for data-driven strategies.
  • Standard reporting, customisable reporting, and event tracking capabilities.

e-Genie’s media automation management can effortlessly connect with your PIM and DAM through standardised connectors or via unified, cloud-native architecture. This allows product information and digital assets such as descriptions, images, and videos to synchronise across platforms in real time. Teams gain centralised access to enriched product data and corresponding media, ensuring consistency and efficiency.

The control and collaboration tools offered by e-Genie’s media automation management revolve around the platform’s core functionality as a centralised hub for managing e-commerce ad campaigns and product information across multiple platforms. The control tools offered by e-Genie’s media automation management system include:
  • Intelligent budget pacing
  • Automated rules
  • Comprehensive logging and auditing
  • Flexible reporting
  • Granular control
The collaboration tools offered by e-Genie’s media automation management system include:
  • Centralised client management
  • Campaign duplication and tagging
  • Accountability tracking
  • Data sharing through reports
  • Integration with PIM for streamlined product information management