How e-Genie's budget pacer saved me 20% of my time?
Persona:
Key Account Manager (KAM) in e-commerce is involved in overseeing and strategizing advertising campaigns, they typically run ads or create them on e-commerce ads manager platforms
Background:
As a Key Account Manager responsible for managing advertising budgets across multiple brands and e-commerce platforms, I faced significant challenges in efficiently allocating budgets, monitoring spending, and optimising campaign performance. With the introduction of e-Genie's Budget Pacer module, our budget management process underwent a transformative evolution, resulting in significant time savings and improved campaign efficiency.
Challenge:
As a Key Account Manager (KAM) overseeing multiple e-commerce brands for a parent company, managing Flipkart advertising budgets across various brands and placements was a tedious, time-consuming process. Manually tracking allocated budgets, daily spending, and remaining balances for various campaign types was a logistical nightmare. This left me with limited time for strategic campaign optimization and client communication.
Solution:
e-Genie's Budget Pacer module transformed my workflow. It provided a centralised platform to:
Set and Manage Budgets: I could allocate budgets across all brands at various levels: platform (Flipkart), placement (Marketplace, Supermart), and even campaign type (PLA, PCA).
Real-Time Budget Tracking: e-Genie displayed daily and monthly spending for each level, including yesterday's expenditure, providing complete transparency into budget utilisation.
Granular Insights: I could drill down and see the remaining budget for any combination of brand, platform, placement, and campaign type.
Daily Run Rate: e-Genie automatically calculated the daily run rate based on the allocated budget and remaining days, allowing me to plan future spending more effectively.
Overspend Alerts: I get notification when 80% of the budget is reached with a lot of time remaining. If the ROAS is good, I would request an increased budget from the client and continue running the campaign and not incur opportunity loss.
Underspend Alerts: I get notified every week that the budget is not utilised in an even manner and I can either decide to move the budget to an alternative brand or optimise my campaigns for the budget to be correctly put to use.
Results:
Time Saved: e-Genie's intuitive interface and automated features saved me at least 20% of the time previously spent on manual budget tracking and calculations.
Improved Efficiency: With real-time budget insights, I could make informed decisions on budget adjustments on the fly, optimising resource allocation across brands and campaigns.
Strategic Focus: The time saved on budget management allowed me to focus on more strategic tasks, such as analysing campaign performance, identifying optimization opportunities, and collaborating with my team.
Impact:
Streamlined Budget Management: e-Genie eliminated the need for manual spreadsheets and consolidated all budget information into one centralised platform, saving me significant time and effort.
Enhanced Decision-Making: Real-time insights into budget utilisation empowered me to make data-driven decisions on budget allocation and optimise campaign performance. Account to Quick Alerts.
Increased ROI: With efficient budget management and strategic adjustments, I achieved improved campaign performance on Flipkart, leading to a higher Return on Investment (ROI) for my clients
Auto calculation of DRR and estimated DRR accounts to zero human error, significant times saved searching for the values, working at a strategic level, etc.
Conclusion:
e-Genie's Budget Pacer has become an essential tool for managing my Flipkart advertising budgets efficiently. It has freed up valuable time, allowing me to focus on strategic initiatives and deliver exceptional results for my clients.
